So just like every office we got a task of logo laten
Ontwerpen for a client company. Initially, we were a small company but now we
have reached to good heights so we hired a whole team of designers and I being head of the designing team was asked to guide
them about how our company work. But this time I thought we should do
brainstorming about the logo design we are going to create. I called the
meeting everyone was sitting in the conference room. I started my speech by
telling what management is looking for then I told them about my idea of
brainstorming and everyone smiled a genuine smile on this option and the
brainstorming started. So few pointers which came in the view are as follows:
·
Simple & Catchy: If you observe
then the simplest and meaningful logo catches more eyes in comparison to the
complicated one. If I put my designer brain sideways still I will like those
designs which are easy to memorize. Everybody remembers the logo of McDonald's, it shows just a single M.
·
Easy to remember:
If
you can remember the logo then the chances of visiting that particular brand in
future have high chances. Remembering a logo means remembering the company and
remembering a company means that in future you will make use of its service.
·
No time bound: Well I will not
talk about the past but the logo should
be present as well as future proof, as in, it should be catchy in both the
eras. If the logo is enduring then it is a successful logo design.
·
Adjustable: The logo should
be designed in such a way that it shows versatility in nature means it will
easily work with various mediums or applications.
·
Appropriate: The logo is a small definition of the company or
its vision. So whatever design anyone chooses
it should fulfill this two purpose of its
nature. The logo needs to fulfill its intended purpose.
·
Unique: A logo design
needs to be unique, firstly because it is unethical to copy from somewhere.
Secondly, a unique design catches more pair of eyes because of its styling and
design.
After finding all
these pointers. All of us started working on the next step of the process of logo laten Ontwerpen.
By including the whole team in brainstorming, we got more insight on the
style and thinking process of everyone.
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